James Gilmore on the Experience Economy

Experience Economy

James Gilmore

What’s the Apple Store of consulting?

James Gilmore is the co-author (with Joseph Pine) of the recently-updated, groundbreaking book, The Experience Economy. He’s also the co-founder of Strategic Horizons LLP, which helps businesses conceive new ways of understanding customer needs and adding value in the marketplace.

I talked to Gilmore about how we can create the client experiences that will help us serve clients more effectively, attract new ones, and build our businesses.

You can find out more about James Gilmore, his book, and services at www.strategichorizons.com.

Orchestrating Experiences
Design an experience for your client that is compelling and memorable with THEME-ing:

  • Theme the experience with a dominant idea, organizing principle, or underlying concept for every element
  • Harmonize impressions (the takeaways from the experience) with positive cues
  • Eliminate negative cues
  • Mix in memorabilia
  • Engage the five senses

Adapted from The Experience Economy, by Joseph Pine and James Gilmore.

 

 

 

 

 

 

 

 

 

 

Podcast run time: 22:40

Intro music exluna by Jakub Koter

Speak Your Mind

*