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Ann Handley on Rules for Your Digital Content

March 18, 2011 By Leave a Comment
The “Commandments of Content”
  • Embrace being a publisher
  • Insight inspires originality
  • Build momentum
  • Speak human
  • Reimagine; don’t recycle
  • Share or solve; don’t shill
  • Show; don’t just tell
  • Do something unexpected
  • Stoke the campfire
  • Create wings and roots
  • Play to your strengths.

Adapted from: Content Rules, by Ann Handley

Ann HandleyAnn Handley, author of the fast-selling book, Content Rules, How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, is a veteran of creating and managing digital content to build relationships for organizations and individuals.

She is the Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. Handley has a passion for building community, particularly in using new media tools to broaden and build value.

Find out more about Ann Handley at www.annhandley.com.

Run time: 15:02

Intro music exluna by Jakub Koter

Podcast: Play in new window | Download

Filed Under: Creating Content, Marketing Your Business, podcasts Tagged With: , , ,

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